I’ve always been interested in what makes people connect with an idea.
I’m a digital marketing and content leader working at the intersection of strategy, creativity and technology. My career has spanned technology, higher education and medical technology, but the thread through all of it has remained the same: taking complex ideas and making them clearer, more useful and more human.
Today, I lead digital work across content, web, search, social and integrated experiences. I’m at my best when I’m connecting the dots—bringing people and ideas together, creating clarity around complicated problems and helping teams turn strategy into action.
The why behind my work.
Technology changes. Platforms change. The way people communicate changes.
People are still people.
That’s what continues to fascinate me.
Behind every search, click, campaign or digital experience is a person trying to understand something, make a decision or find what they need. I believe the strongest work begins there—with curiosity about people and enough clarity to turn insight into something meaningful.
That perspective shapes not only how I approach marketing, but how I lead: listen first, ask better questions, make complexity easier to navigate and help people see how their work connects to something larger.
Outside of Work.
I’ve always been interested in the questions beneath our work and accomplishments: Who are we becoming? What makes a life meaningful? How do ambition, identity, belonging and purpose change as we do?
I write about leadership, ambition, identity, purpose and the process of becoming—especially the ordinary, in-between moments where so much of life actually happens.
For me, the professional and personal aren’t entirely separate. Both begin with the same curiosity: What moves people—and what helps us move forward?
Featured Articles

2024 Recipients of the Applause Program at UCI
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Announcing a New Resource for the university System-wide UC Women in Technology
The new website creates a home for all UC's campuses and health centers. It was the collaboration from our Digital Outreach and Web subcommittee led by Regina Castleman and Carolina Manel that planted the seed for the new website. The vision was to not only incorporate a centralized location for resources dedicated to staff and allies in technology. > Read More

Meet the Women behind Women in Technology Inclusive Networking
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