“Let the beauty of what you love be what you do”. - Rumi
I'm a Marketing and Communications professional, who has been creating campaigns focused on authentic storytelling for companies in both academia and the start-up world for over 11 years. I specialize in digital strategy, marketing, and website content design/management.
The WHY behind my work.
I consistently prioritize the human experience, infusing empathy and authenticity into all my projects. That range from developing websites to digital campaigns to creating audience personas. I am fascinated by what makes people take action. My strategic approach is grounded in a deep understanding of the intersection between technology and human interaction, ensuring that every story, design or campaign resonates profoundly with its intended audience.
Outside of Work.
Beyond my professional pursuits, I am deeply passionate about championing the amplification of women in technology and spearheading impactful diversity, equity, and inclusion initiatives. Having overcome my own struggles with imposter syndrome, I am committed to uplifting and empowering those around me. As the Digital and Web Chair for the University of California Women in Technology and a member of the communications committee for UCI Women in Technology, I enjoy networking and meeting others with similar goals and passions to make our communities a better place.
Interested in getting to know me or ask a question? Contact me.
Featured Articles
2024 Recipients of the Applause Program at UCI
The Applause Program allows members of UCI’s tech communities to recognize peers and colleagues who embody WiT’s “Advance. Inspire. Empower. Act.” motto in the workplace. Every year, we celebrate the impact and accomplishments of these individuals fostering an inclusive culture at UCI through their words, values, actions, and attitudes. > Read More
Announcing a New Resource for the university System-wide UC Women in Technology
The new website creates a home for all UC's campuses and health centers. It was the collaboration from our Digital Outreach and Web subcommittee led by Regina Castleman and Carolina Manel that planted the seed for the new website. The vision was to not only incorporate a centralized location for resources dedicated to staff and allies in technology. > Read More
Meet the Women behind Women in Technology Inclusive Networking
Women in Tech Inclusive Networking (WiTIN) seeks to connect women with professionals and develop their skills through speaker presentations and networking sessions. WiTIN continues to build women by reflecting on their personal experiences, providing professional guidance, and ultimately reshaping workplace culture. > Read More