Projects
Explore my diverse portfolio through case studies showcasing my expertise and accomplishments. Click the icons below for detailed insights.
Website Design + Content Management
Communications with a Digital-First Approach
Storytelling with Content Strategy
Marketing Strategy
Branding Campaigns
Volunteering and Leadership
Elected Council Member (Parent)| Lake Forest Elementary School Council - September 2023 - Present
- Elected to serve a 2-year term as a council member representing parents k-6th grade.
- Meet quarterly with principal, key administrative staff and teachers to oversee school plan and programs.
Digital and Web Outreach Chair | University of California, Women in Technology Committee - March 2022 - Present
- Lead the website and digital strategies.
- Worked on committee's logo with approved vendor.
- Spearheaded the design and launch of the system wide website.
Communications & WITIN Organizer| UC Irvine Women in Technology- June 2022 - Present
- Key member in the communications committee.
- Founding organizer member of Women in Tech Inclusive Networking -- an initiative within UCI Women in Tech that is led with 4 other members to create monthly networking events to connect and empower the tech community at UCI.
Marketing Chair | Hispanic Public Relations Association, OC Chapter - September 2022 - 2023
- Raised awareness to connect hispanic marketing and communications professionals in Orange County, CA.
Mentor | Chican@ and Latin@ Association - Fall 2021 - Spring 2022
- Provided mentorship, shared campus knowledge and answered industry marketing questions.
Sexual Harassment Advisor (SHA) | UCI School of Biological Sciences - January 2021 - Present
- Selected by School leadership to represent staff after being recognized for being a trusted member of the BioSci Community.
- Facilitates a warm hand-off to OEOD, may assist OEOD in the implementation of Title IX-related academic, housing, and workplace accommodations.
Education
University of California, Riverside
BA in Economics/Law and Society
Skills and Professional Development
- People Management
- Digital Marketing
- Email Marketing
- Marketing Strategy
- Data Analysis
- Content Marketing
- Project Management
- Campaign Management
- Branding
- Website Management
- Graphic Design
- Web Design
- MS: WordPress, BigCommerce, Shopify, Magento, Yoast SEO
- Digital: Meta Products (Facebook, Instagram), Google Products (Google Adwords, YouTube, Google Analytics)
- Email: Mailchimp, Constant Contact, Proprietary Systems (UCI Zotmail)
- Technical: HTML/HTML Editors, WordPress Bakery, Campus Press/Divi Builder, Adobe Suite (Photoshop, Indesign, Illustrator), Canva
- Productivity: Asana, MS Teams, MS Planner
LEAP (Women in Tech Leadership)
UCI Paul Merage School of Business
Will Complete by: Fall 2022
UCI Leadership Success Program for Team Leaders
UCI Office of Human Resources
Completed: Spring 2022
Inclusive Excellence Certificate
UCI Office of Inclusive Excellence Completed: Academic Year 2020 - 2021
Podcasting: Telling Stories in Sound
Berkeley Advanced Media Institute Completed: Spring 2020
Social Media Marketing: Advanced Strategies and Tactics
Harvard University Division of Continuing Education Completed: June 2016
Business and Data Analytics
UCI Paul Merage School of Business Completed: Spring 2019
Awards
2024 STAR Award, UCI - For school naming digital branding campaign. Awarded: July 2024
2024 Applause Recipient - Nominated by supervisor for initiatives and work for Women in Technology at UCI. Awarded: February 2024
2018 STAR Award, UCI - For upgrading the content management system and content strategy. Awarded: December 2018